For the GDPR and other privacy concerns, subscribers can optionally provide consent for their email opens and clicks to be tracked.

To stop a subscriber being sent any more emails, you can delete them, unsubscribe them, or permanently erase their data from your account.

Add up to 50 custom fields to store useful subscriber details, which can then be used to personalize content and plan more targeted campaigns.

Advanced option for web designers or developers. Generate a plain HTML signup form that you can style with CSS then embed in your website.

Grow your audience by triggering a pop-up form to display on your website.

Link from your blog or website to a signup page hosted by us.

Create and customize your signup forms. Give your customers or prospects easy access to subscribe to your mailing list.

The suppression list ensures you never email someone who has unsubscribed, hard bounced, or marked your email as spam.

Subscriber preference centers allow your subscribers to change their own subscription details.

Download subscriber details in a CSV file for maintenance or editing.

Subscribers can be excluded at the list or segment level when you're selecing which recipients to send a campaign to.

Engagement segments make it easy for you to monitor your subscriber's level of interaction with the emails you send to them.

When you send an email to multiple lists or segments, our system checks for duplicate email addresses so that no one receives the same campaign twice.

It's easy to delete a list from your account, just be aware of anything that might be linked to the list.

Learn how to create a new list in your account to add subscribers to.

There are multiple scheduling options for your email send.

Learn how to segment inactive subscribers so you can send a re-engagement campaign to people who haven't interacted with your emails lately.

Look up, or edit, contact details on the subscriber snapshot page.

You can update individual subscriber details, or bulk-update subscribers by importing a file.

If you send to multiple subscriber lists, it's important to understand how unsubscribe settings work for lists.

If you have developer experience, there are two ways you can capture unsubscribes in your own system.

You can change the opt-in setting for a subscriber list.

Learn what active, unconfirmed, unsubscribed, bounced and deleted subscriber status means.

Understand the differences between single and confirmed opt-in lists so you can choose the right type.

Email addresses that have mistakenly been unsubscribed can be resubscribed.

Use geographic location data to target your subscribers.

A sudden spike in signups, spam complaints or unsubscribes, or a drop in open rates, could be signs of a spambot attack.

You can use custom fields to record your signup sources.

Reconfirm your list to remove stale email addresses, or if you've been advised you need to in order to comply with the GDPR.

A workaround to avoid overwriting existing custom field values with new values from a list import.