Templates for RSS-based emails

To set up a recurring RSS campaign you need an RSS-compatible email template. That means the template HTML must contain tags to define how text and images from your website content will be formatted in the email.

You can also custom code RSS-compatible templates for use with one-click RSS campaigns.

If none of your existing templates contain RSS tags you'll be prompted, when setting up the email, to create one. You can either code your own template using our RSS tags and import it, or use our RSS template builder.

Use the RSS template builder

The RSS template builder can only be accessed when setting up an RSS campaign. When you reach the step of choosing an email template, that's when you'll see the option to import your own, or use the builder.

Options screen: open the template builder or import a template

In the builder, use the editing toolbar on your left to change fonts, customize colors for different elements, and edit the header and footer areas of your template.

Using the color picker to change the color of links in the footer

Open the Header menu to swap the text title for an image header, or to switch off social sharing links that are displayed above the header text or image.

The Content menu also includes a control to set the article length:

Setting the article length to show 1 paragraph

When you click Finish and define recipients you'll be prompted to name the template. This will add it to your saved templates.

If a client in your account tries to set up an RSS campaign, but doesn't have a template, they'll see a message to contact their account administrator. Or, if they have permission to create templates, they'll see the options to build or import a template.

Code your own RSS template

If you'd prefer to code your own template, refer to our template language documentation and make sure to include RSS tags. When it's ready, see our instructions for importing custom templates.

Frequently asked questions

Below are some answers to questions we're commonly asked about custom-coded RSS templates. For help with something we haven't addressed, please contact us.

Why are my images are not showing, or not displaying correctly?

It may be that your RSS feed is not attaching images in a way that the application can recognize. The <rssimage /> tag requires RSS enclosures to pull images into the feed. There are two RSS attachment types that we support:

<enclosure type="image/*" />

Or:

<media:content type="image/*" >
Can I add alt attributes to RSS images?

Unfortunately, no, because neither the <enclosure /> nor the <media:content /> tags support alt attributes.

The only option would be to include the image in the <description /> tag with its alt attribute, however, doing so removes the control over the image's style and size — because it won't be picked up by the <rssimage /> tag with all its email-specific styling.